Effective Date: January 1, 2025
Website: www.theyumflavors.com
Contact: privacy@theyumflavors.com
Information We Collect
Personal Information You Give Us: When you sign up for our newsletter, we collect your email address and name (if you choose to share it). If you contact us directly, we’ll have whatever information you include in your message – usually your email, name, and whatever coffee questions are keeping you up at night.
Information We Collect Automatically: Like most websites, we use cookies and similar tools to understand how you use our site. This includes which articles you read, how long you spend reading them, what device you’re using, and your general location (city/state level, not your actual address).
Coffee Preference Data: If you use our coffee recommendation quiz or rate our suggested beans, we store those preferences to give you better recommendations. Think of it like your personal coffee profile – we remember you prefer medium roasts and hate anything described as “earthy.”
How We Use Your Information
Newsletter & Communication: We use your email to send you our weekly coffee newsletter, respond to your questions, and occasionally let you know about new content we think you’ll love. We never send daily emails (who has time for that?) and you can unsubscribe anytime.
Website Improvement: We analyze how people use our site to figure out what content is most helpful. If everyone’s bouncing off our French press guide, we know it needs work. If our Ethiopian coffee reviews get tons of engagement, we know to feature more African beans.
Personalized Recommendations: When you tell us your preferences, we use that information to suggest coffee and brewing methods that match your taste. If you’re a pour-over person who loves bright, fruity coffees, we won’t spam you with espresso content.
Data Protection & Security
We use industry-standard security measures to protect your information, including SSL encryption for all data transmission and secure servers for storage. Our hosting provider meets SOC 2 compliance standards, and we regularly update our security practices.
What We Don’t Do: We never sell your personal information to third parties. We don’t share your email address with coffee companies, roasters, or anyone else without your explicit permission. Your coffee preferences and browsing habits stay between us.
Your Rights (GDPR/CCPA Compliant)
Access Your Data: Email privacy@theyumflavors.com to see what information we have about you.
Delete Your Data: Want everything removed? We’ll delete your account and all associated data within 30 days of your request.
Update Information: Change your email preferences, name, or coffee preferences anytime through your account settings or by emailing us.
Data Portability: Request a copy of your data in a downloadable format – useful if you’re switching to a different coffee newsletter (though we’d be sad to see you go).
Cookies & Tracking
Essential Cookies: These keep the website working properly – remembering your login, maintaining your shopping cart, basic stuff like that.
Analytics Cookies: We use Google Analytics to understand which content is most popular and how people find our site. This helps us create better coffee content.
Social Media Cookies: When you share our articles on social media, those platforms may place cookies. We don’t control these, but you can manage them through your browser settings.
Coffee Preference Cookies: These remember your taste preferences for our recommendation engine. Purely for your convenience – no tracking or advertising involved.
Third-Party Services
Email Newsletter: We use ConvertKit to manage our email newsletter. They’re GDPR compliant and don’t use your information for anything beyond delivering our emails.
Analytics: Google Analytics helps us understand our audience and improve our content. We’ve configured it to anonymize IP addresses and respect do-not-track signals.
Payment Processing: If you purchase anything through our affiliate links, payment processing is handled by the retailer (like Amazon or coffee roaster websites). We never see your payment information.
Comment System: We use a third-party service for blog comments. Your comment information is governed by their privacy policy, which we’ve vetted for user protection.
Children’s Privacy
Our content is designed for coffee enthusiasts 16 years and older. We don’t knowingly collect information from anyone under 16. If we discover we’ve inadvertently collected such information, we’ll delete it immediately.
Contact for Privacy Concerns
Privacy Questions: privacy@theyumflavors.com
General Data Protection Officer: Kelly Morgan (kelly@theyumflavors.com)
Response Time: We respond to privacy requests within 72 hours, usually much faster.
For urgent privacy concerns, you can also contact our main email at contact@theyumflavors.com with “PRIVACY” in the subject line.
